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Written by Administrator
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Friday, 10 October 2008 |
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tyest article |
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Carlos Hank Rhon, The Psychology of Banking Part 1 |
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Written by Web Master
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Saturday, 12 June 2004 |
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Carlos Hank Rhon, The Psychology of Banking Part 1 On understanding the motives of bankers and clients in the banking business using the knowledge of psychology... As financial markets are going through rapid changes and considerable turmoil, I thought I must do a psychology of banking. I'll steer clear of all economics and focus simply on what it means to be a banker or an investor from the psychological perspective. Of course the driving force of banking is money and banks thrive on a consumerist culture. Banks have diverse functions from stabilizing an economy to stabilizing a person's credit history and banks can have commercial, investment, savings, retail, private or mortgage focus. There are two ways by which the psychology of banking could be framed. One way is to understand the psychology of the banker and the other is getting into the mind of the client or the customer/investor. Banking is like any other business yet the only difference between banking and other businesses is that in case of banking, bankers and clients deal directly and only with money and this can have a significant impact on how much importance they give to their banking operations. Money is something primal and raw, it's almost like an object stimulating some sort of basic need, and the prospect of dealing with raw money is exciting and intimidating. The Banker: The banker's psychology is based on his personal, social and political need for money. The banker first and foremost is concerned about his own profits, about how much more he is adding up to his account and it is almost an addiction. Just as a merchant or shop owner is obsessed with the goods available, the banker will be obsessed with the money he is able to lend, borrow or do business with. The dire need for making more money is what drives bankers in the first instance. This could be considered as a 'personal' need and craving for money to largely fulfill personal wants. Any investment or commercial banker or broker or anyone in the financial sector will presumably have a healthy or unhealthy personal need for money. Of course, we all need and love money but bankers are more focused on money. Carlos Hank Rhon suggests that you read part 2 of this article. |
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Last Updated ( Wednesday, 05 November 2008 )
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